Digital Marketing Workshop in Chennai

Digital Marketing Events

About Digital Marketing Techniques

Digital marketing is fundamental to business success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board. But online advertising is just the tip of the iceberg.

Marketers will have to dig deep into today’s vast and intricate cross-channel world to discover the most impactful strategies required to build a thriving business.

Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

Digital Marketing can be through a variety of Internet channels like Websites, Social Media, Content Marketing, E-mails, Videos, Ads, etc. Many companies use a combination of traditional and digital marketing channels.

Digital marketing is the endorsement of goods, services, and company brands through online media channels. Today’s consumers are multi-device and multi-channel, doing the majority of their own research online before they even step foot into a store or speak to a sales person. Buyers today are more empowered than ever before. Within several seconds they can discover anything they want to know regarding product quality, availability, and value.

This workshop is a comprehensive training program in Digital Marketing Analytics. It is a three day program that would combine pedagogy using lectures, case studies, hands-on exercises, assignments and practice.

This training workshop would equip the participants to understand the nuances of digital marketing and help them make appropriate marketing strategies using all forms of digital media. They would be able to understand the key elements of Digital Marketing in creating an effective digital marketing strategy.

About Sathyabama Institute of Science & Technology (Deemed to be University)

Sathyabama Institute of Science and Technology, (Deemed to be University) was established under Section (3) of the UGC Act, 1956, in the year 1987 having “A” accreditation by NAAC. The Sathyabama Institute of Science and Technology has successfully completed 30 years in the academic line.

Sathyabama is a pioneer institute imparting knowledge in the areas of Engineering, Technology, Management, Science and Humanities. The progress and contribution of the SIST in the field of technical education for three decades, made the Ministry of Human Resources Development, Govt. of India, to grant University status Under Section (3) of the UGC Act, 1956.

About Entrepreneurship Development Cell

Entrepreneurship Development Cell was established by Sathyabama Institute of Science and Technology, Deemed to be University to motivate entrepreneurial attitude among students and continually conducts various programs in association with MSME.

Potential topics include, but are not limited to, the following Digital Marketing Techniques:

  • Introduction to Digital Marketing and social media Strategies.
  • Facebook Business page creation, basic Setup and Promotion
  • YouTube channel Creation, Monetization, Niche Marketing Ideas
  • Search Engine Optimization, On/Off Page SEO, Google Analytics
  • Google Forms, Local business, Trends and online Lead Generation
  • E-mail / SMS marketing, Content Marketing, Blogging
  • Video and Audio content Editing and publishing.

We cover all 3 aspects of marketing:

  • Awareness (branding),
  • Consideration (leads) &
  • Conversion (sales).

Interested participants can register at the link given below

Event Date: 23rd – 25th January 2020

Course Fee Rs.2500/-


Dr.S.Murugan : 9940217379
Mr.R.Sethuraman : 9952974542



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