What is Digital Marketing Framework
The Digital Marketing Framework is to define the activities required to successfully create, plan and execute a digital marketing program or campaigns.
Understanding the customer, segmentation and behavior
Behavioral approaches to marketing
Customer engagement and tactics
Engaging with a new consumer generation. The 3C Framework – how to Connect, Convert and Continuously Engage with digital consumers.
The revenue from digital marketing is directly proportional to how many people visit your website, and convert those people into customers, and those customers are worth to your business.
There are three ways to increase your revenue from digital marketing: increase your traffic, increase your conversion rate, and/or increase your customer value.
Digital marketing is fundamental to business success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board. But online advertising is just the tip of the iceberg.
Digital Marketing can be through a variety of Internet channels like Websites, Social Media, Content Marketing, E-mails, Videos, Ads, etc. Many companies use a combination of traditional and digital marketing channels.
Three aspects of marketing:
Consideration (leads) &