SEO stands for Search Engine Optimization. SEO is used to optimize the website in Search engines like Google, Bing, Yahoo, and many more. Using SEO we can generate free traffic from the search engines.
Before we start to optimize the websites, let us understand the types of Search Engine Optimization (SEO).
Types of SEO:
- On-page SEO
- Off-page SEO
- Technical SEO and
- Voice SEO.
On-page SEO is an important SEO strategy for businesses. It is the Internal factors of the website.
On-page SEO refers to changes you make on your site that positively impact its website traffic performance.
One of the most common on-page SEO optimizations is keyword optimization. When users search keywords, they use keywords to generate a list of relevant search results.
Off-page SEO is an external factor like Link buildings, Search engine submissions, Social media sharing, Site map submissions, etc.
Technical SEO is also an important thing in SEO. The main technical SEO aspects are page speed, have a beautiful looking site, Clean UI/UX, mobile-friendliness, Multiple device support, etc.
Voice SEO is booming nowadays. One of the newest types of SEO optimizations is voice search. Voice search SEO has become one of the most popular ways to conduct searches with devices like Alexa, Google Home, and Siri.
Voice search SEO requires optimizing the right keywords on web pages or blogs. We must optimize the site for words that your audience will verbally use. This includes slang words.
The above four are the main SEO strategies that companies use to help them drive valuable organic traffic to their website.