A Glance about Landing Page (LP)
In Digital Marketing, a landing page, sometimes known as a “lead capture page”, or a “destination page”. It is a single web page that appears in response to clicking on a search engine optimized search result marketing email, or an online advertisement.
A LP may be part of a or a single page within an organization’s main website.
A lead capture page is the first web page your customers see after they click on one of your ads, social media post or advertisement, campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements.
The general goal of a landing website or page is to convert site visitors into sales or lead capture and so on.